McDonald’s is integrating geofencing technology into its mobile application testing strategy to enhance digital engagement and improve customer experience. Geofencing enables contextual interactions, such as push notifications and order-status updates, validating key digital experiences, such as curbside pickup and drive-thru Ready On Arrival. This approach ensures high-quality deployments, accelerates issue detection, and strengthens confidence in digital experiences.
https://www.ijert.org/field-testing-in-qsr-mcdonalds-leading-the-way-ijertv15is010508