‘You Don’t Feel Judged’: Why We Buy More at Self-service Screens
Self-service terminals in restaurants boost sales due to reduced social judgment and effective upselling. Behavioral science reveals customers spend more when purchasing via touchscreens compared to traditional tills, as they feel less pressured to decline extras. Terminal features, such as appealing product imagery and persistent upsell prompts, enhance the shopping experience. This influence is evident across various sectors, with applications of behavioral science driving consumer choices and improving engagement with products.
