business

How QSR Burger Brands Are Fighting Inflation and Slowing Visits

QSR burger industry faces 2025 challenges like rising costs, inflation, and traffic declines. Major chains like McDonald's regain momentum via value offerings, while smaller chains struggle. Operators must enhance efficiency, define unique value propositions, and actively adapt to shifting consumer preferences to thrive going into 2026.

https://www.qsrmagazine.com/story/how-qsr-burger-brands-are-fighting-inflation-and-slowing-visits/

The Growth Strategy Behind Two Big McDonald’s Hires

McDonald's appointed Emily Reasor as Senior Vice President and Chief Strategy Officer and Das Dasgupta as Chief Data Analytics and AI Officer to enhance growth and transformation. Reasor's experience in B2C sectors and Dasgupta's background in data analytics from major companies like Amazon and Starbucks are expected to drive strategic initiatives and operational efficiency, reinforcing McDonald's competitive edge.

https://fooddigital.com/news/how-mcdonalds-is-strengthening-its-c-suite-to-unlock-growth

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