beverage

The QSR Refresher War Is Intensifying – Here’s Why

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Quick-service restaurant (QSR) chains are increasingly competing with their own versions of fruit-forward refreshers, a trend popularized by Starbucks in 2012 and now mainstream across brands like Dunkin’, McDonald’s, and Panera. These colorful, often caffeinated beverages appeal to younger consumers, offering menu diversity and social media appeal, while the trend is evolving toward healthier, more functional ingredients and innovative flavors beyond traditional sweet and sour profiles.

https://foodinstitute.com/focus/the-qsr-refresher-war-is-intensifying-heres-why/

Why Specialty Beverages Are the Key to Unlocking Snacking Sales

Specialty beverages, like smoothies and milkshakes, are becoming popular snack alternatives among consumers, driven by convenience and health perceptions. Limited-service restaurants can capitalize on this trend by offering customizable, visually appealing drinks that cater to preferences of younger demographics. Emphasizing unique flavors and innovative presentations can boost sales and customer engagement, making beverages a key to future growth and snacking in foodservice.

https://www.qsrmagazine.com/story/why-specialty-beverages-are-the-key-to-unlocking-snacking-sales/

QuikTrip Revamping Self-serve Beverage Program

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QuikTrip is overhauling its self-serve beverage program, introducing new machines for fountain, tea, and frozen drinks to enhance flavor selection and customization. The rollout is expected to complete by summer 2026 across 21 states, targeting greater consistency and an impressive total of 40 drink options. The update reflects QuikTrip's ambition to become a leader in the premium beverage sector.

https://www.cstoredive.com/news/quiktrip-self-serve-beverage-program/750337/

McDonald’s Chef Reveals the Secret of What Makes Its Coffee a Customer Favorite

McDonald's coffee, a key product since its inception, attracts customers due to its consistent flavor. Chef Mike Lingo highlights a proprietary medium-dark roast blend with fruity and chocolate notes, developed from careful bean selection and roasting techniques. McDonald's entered the premium coffee market in 1993 and has expanded its offerings to include various coffeehouse-style beverages.

https://retailwire.com/mcdonalds-chef-coffee/

Here’s Why McDonald’s New Straws May Make Beverages Taste Different

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McDonald's new clear straws are causing customer dissatisfaction, with complaints about their flimsy structure and effects on beverage taste. Former corporate chef Mike Haracz noted that the straws are less effective at delivering the optimal taste experience, impacting how drinks are perceived. Some customers prefer the previous iconic straws, while others highlight potential issues with paper straws used in other countries.

https://www.mensjournal.com/news/mcdonalds-new-straws-beverages-taste

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