Quick-service brands Ziggi’s Coffee, Hawaiian Bros, Tropical Smoothie Cafe, and Freddy’s are redesigning drive-thru operations to balance speed, accuracy, convenience, and hospitality as drive-thrus have become their most frequent guest interaction point. Their approaches include kitchen workflow optimization, technology integration like AI analytics, dedicated pickup lanes for digital orders, and employee training focused on personal engagement, aiming to enhance the overall customer experience while managing operational challenges across varied franchise locations.
https://www.qsrmagazine.com/story/the-race-to-build-a-better-drive-thru/