QSR drive-thru market shows declining visits with a shift towards dine-in, delivery, and takeout. Consumers prioritize speed, accuracy, and hospitality, influenced by inflation and changing value perceptions. Brands like Taco Bell are leading with tech innovations like AI voice ordering to enhance efficiency while maintaining customer engagement. Drive-thrus need to evolve by improving customer experiences and embracing technology to retain their significance amidst rising competition and changing consumer preferences.
https://www.qsrmagazine.com/story/the-2025-qsr-drive-thru-report/