McDonald's drives growth through strong international sales, the $5 Meal Deal, and marketing innovations. The “Accelerating the Arches” strategy emphasizes value and unit expansion, targeting 50,000 global restaurants by 2027. Key drivers include a successful loyalty program, menu adaptations, and ongoing promotions. However, challenges include inflation in Europe and declining foot traffic in the U.S. Competitors like DoorDash, Chipotle, and Yum! Brands are also performing well despite market pressures.
https://www.nasdaq.com/articles/mcdonalds-drives-sustainable-growth-through-loyalty-menu-innovation