qsr

McDonald’s Doubles Down on AI, Cloud and Loyalty as Digital Sales Strategy Accelerates

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McDonald’s is renewing its partnership with Capgemini for five more years to enhance technology, focusing on AI, cloud infrastructure, and customer engagement. This collaboration aims to modernize operations and improve efficiency across its global network of 40,000 restaurants. McDonald’s is targeting 250 million active loyalty users and $45 billion in annual sales from loyalty members by 2027. Recent innovations include AI tools for operational efficiency and customer personalization. Despite challenges with voice ordering technology, McDonald's continues to advance its digital strategy, emphasizing the importance of technology in future growth.

https://restauranttechnologynews.com/2026/03/mcdonalds-doubles-down-on-ai-cloud-and-loyalty-as-digital-sales-strategy-accelerates/

Professor Explores Customer Reaction to Robot Service in Restaurants

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ASU's Jong-Hyeong Kim studies customer reactions to restaurant robots, like Starship's delivery bots and Shiela, revealing impacts on dining experiences. His research shows that while robot novelty affects customer loyalty, balancing technology with human interaction is essential for a positive atmosphere. Robots can aid small restaurants, but costs and loss of personal touch are concerns. Cultural perceptions also influence how service robots are received.

https://news.asu.edu/20260304-business-and-entrepreneurship-associate-professor-explores-customer-reaction-robot-service

How ‘Low-hire, Low-hire’ Puts QSR Employee Experience in the Hot Seat

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QSRs must enhance the employee experience to achieve workforce stability in a “low-hire, low-fire” market, leveraging AI for flexible scheduling and modern benefits such as on-demand pay. While turnover rates are declining, economic pressures and labor shortages complicate staffing. Retention strategies should focus on employee satisfaction by providing autonomy in scheduling and reducing financial stress through flexible pay. Prioritizing employee needs is essential for QSRs to foster loyalty and a productive work environment.

https://www.qsrweb.com/blogs/how-low-hire-low-hire-puts-qsr-employee-experience-in-the-hot-seat/

Burger King AI Bot Will Check up on Staffs’ Please and Thank Yous

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Burger King is piloting AI headsets, the BK Assistant, in 500 US locations to monitor staff interactions and generate “friendliness scores” without recording conversations. The headsets, powered by an AI chatbot named “Patty,” help employees with menu queries and operational tasks, but raise concerns over surveillance. Customer reactions are mixed, with some seeing it as intrusive or dystopian despite the company's claim that it aims to enhance service. All US locations are expected to adopt the technology by 2026.

https://www.bbc.com/news/articles/cgk2zygg0k3o

Burger King Puts Customer Feedback On Speed Dial, Shares President Curtis’ Phone Number

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Burger King is enhancing customer feedback by allowing direct communication with President Tom Curtis, who encourages insights via his personal phone number. This initiative is part of a broader $400 million turnaround strategy to remodel restaurants and improve operations by 2028. Curtis emphasizes the importance of guest feedback in shaping the brand.

https://www.mediapost.com/publications/article/412872/burger-king-puts-customer-feedback-on-speed-dial.html?edition=141646

Report: Tech Failures Are Hurting Sales for Domino’s, Other QSR Brands, Workers Say

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Tech failures hurt sales in QSRs like Domino's, with employees facing chronic malfunctions in self-service kiosks and mobile orders. A report found nearly 50% of workers witnessed customers abandon orders due to these issues. Challenges include drive-thru payment failures, frequent kiosk troubleshooting, and mobile order errors. These tech problems disrupt service and contribute to employee burnout, necessitating better integration and management of existing tech systems rather than simply adding new ones.

https://www.pmq.com/report-tech-failures-are-hurting-sales-for-dominos-other-qsr-brands-workers-say/

How QSRs Are Turning Limited-Time Offers Into Long-Term Strategy

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QSR industry evolving: Limited-time offers (LTOs) shifting from seasonal items to fast, culturally engaging promotions. Brands must adapt to consumer demands for quick, appealing, and trend-driven products rather than relying solely on traditional menu cycles.

https://www.qsrmagazine.com/story/how-qsrs-are-turning-limited-time-offers-into-long-term-strategy/

‘This Is Not Sci-Fi. This Is Sci-Pie.’ Groundbreaking Pizza Robot Now Has a Name—and Its Own Website

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Donatos Pizza introduced Pepptron, the first robotic pizza system by a legacy chain, at an airport. Officially named Pepptron, this machine prepares pizzas in six minutes, resembling a high-tech vending machine. It utilizes a robotic arm for assembly and offers freshly made pizza in high-traffic areas. Customer feedback indicates the quality is superior to traditional methods, as it minimizes errors.

https://www.pmq.com/this-is-not-sci-fi-this-is-sci-pie-groundbreaking-pizza-robot-now-has-a-name-and-its-own-website/

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