McDonald's unveiled its new global growth strategy, McDonald's > NEXT, focused on menu innovation, new restaurant designs, enhanced operational efficiency, and integrating automation to improve customer service. The plan aims to boost offerings in chicken, beef, and beverages to compete with emerging specialists while streamlining operations and rethinking hospitality, in response to changing consumer preferences and competitive pressures.
https://qz.com/mcdonalds-next-growth-strategy-franchisees-menu-060126