McDonald’s has introduced its Next strategy focusing on connected operations, AI, and automation through a new AI-powered platform called ArchIQ, aimed at enhancing efficiency and customer experience across its nearly 43,000 restaurants globally. This initiative builds on years of investment in cloud infrastructure and edge computing, shifting the company's emphasis from customer-facing technology to integrated operational intelligence that supports better decision-making and streamlined restaurant management.
McDonald’s Turns to Connected Operations, AI and Automation to Drive Its Next Phase of Innovation
