McDonald's Hong Kong launches a new campaign updating its “i'm lovin' it” brand message with fresh insights and diverse talent, marking a shift in creative direction. The campaign aims to resonate with local audiences by celebrating authenticity, launching on 20 February 2026, alongside a renewed partnership with BBDO Hong Kong following a long-term collaboration with DDB.
https://www.marketing-interactive.com/mcdonald-s-hk-enters-new-chapter-with-im-lovin-it-refresh