Limited-service restaurants face a crisis as visits decline 1.6% in early 2025 despite projected 4.3% sales growth. Customers report increased complaints about service, wait times, and quality, with a shift in value perception towards quality over price. “Sauce-flation,” where extra charges for condiments frustrate consumers, is notable. Brands improving their reputation, like Hardee's, focus on menu innovation and operations, emphasizing quality and service to attract traffic.
Limited-service Visits Decline as Customer Service, Value Perceptions Hit New Lows
