Eugene Lee, McDonald's international CMO, is leaving after 15 years to prioritize family and seek new opportunities in industries like eSports and automotive. Reflecting on his career, he emphasizes the importance of insights-based marketing over transactional approaches. Lee believes great campaigns stem from strong consumer insights and stresses the need for long-term brand relationship building instead of immediate ROI focus. His successor is Erwin Dito.
Interview: Eugene Lee Exits McDonald’s, Reflects on His Career and the Industry
