Restaurants are shifting from app-based loyalty programs to simpler models integrated into digital wallets or point-of-sale systems. Portillo’s Perks, for example, utilizes digital wallets for rewards, while Birdcall's loyalty tracks rewards via phone numbers within its POS. This app-free approach enhances user experience, reduces friction, and offers better customer data collection, mirroring trends in consumer preferences for convenience without clutter. Major brands are joining this movement, indicating a significant industry shift away from traditional app reliance.
How Some Restaurants Are Rethinking Loyalty by Ditching the App |
