Dine Brands' CIO Justin Skelton plans to enhance IHOP and Applebee's dining experiences through AI-driven technology, like personalized order suggestions based on customer history. The AI recommendation engine is currently in use for online orders and aims to improve in-person interactions. Skelton, cautious with technology investments due to limited IT resources, favors partnerships with major AI firms for solutions. Upcoming projects include AI tools for operational efficiency and self-service tech for franchisees. Balancing technology with the personal touch diners seek remains a priority for Dine Brands.
Applebee’s and IHOP’s CIO Places AI Bets That Can Boost Traffic and Improve the Dining Experience
