Customer experience (CX) has become overly complex and less accountable, with organizations focusing on customer sentiment rather than operational competence. This shift has led to increased churn, as customers leave due to broken systems rather than lack of delight. The key to customer retention is consistent execution and reliability, as exemplified by McDonald’s, which prioritizes predictability and process control over novelty and surprise.
https://www.cmswire.com/customer-experience/the-new-king-of-customer-experience-mcdonalds-seriously/