Fast food chains use tactics like “charm pricing” and the “left-digit effect” to increase spending, making items appear cheaper (e.g., $5.99 feels like $5). Despite rising food costs, customers often leave with higher bills. Mobile apps can help save money, sometimes up to 50%, even though they utilize similar pricing strategies.
McDonald’s launched a new McValue menu in the US, featuring deals like Buy-One-Add-One-For-$1 and $5 Meal Deal, along with app-exclusive promotions. Franchisees are offering localized discounts, and actor John Cena promotes its value. McDonald’s partners with 16 brands for $3 million in promotions to celebrate the launch.
https://finance.yahoo.com/news/mcdonald-launches-us-mcvalue-menu-143349980.html
McDonald’s is relaunching its Saver Menu with a new campaign titled “Actually Get Your Money’s Worth,” which emphasizes affordable options amid rising costs. The campaign, featuring comedic scenarios, aims to highlight the value of the Saver Menu, including the introduction of the Chilli Double Cheeseburger. Adverts will run across various media, with a focus on digital and outdoor platforms, aligning with popular UK shows. The campaign addresses consumers’ demand for value for money in a relatable and humorous way.
https://www.lbbonline.com/news/mcdonalds-saver-menu-is-the-true-winner-in-expensive-scenarios
McDonald’s, facing customer losses to rivals, is shifting focus to value amidst inflation as consumers prioritize lower prices. The company plans a national value strategy while ensuring franchisee profitability. Despite recent price hikes impacting traffic, profits have rebounded, allowing for potential value offers. Competitors like Burger King and Domino’s are thriving with stronger value perceptions, pressuring McDonald’s to enhance its affordability image and marketing impact.
