growth

Meet The Creative Mind Powering McDonald’s Growth

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TLDR: Tabassum Zalotrawala, McDonald's Chief Development Officer since 2023, merges creativity with operational strategy to modernize over 13,000 U.S. restaurants. Her background spans high-end projects and leadership roles at Chipotle and Panda Express, emphasizing design, technology, sustainability, and community connection. She advocates for courage and respect in leadership while focusing on creating meaningful experiences for customers and employees.

https://www.qsrmagazine.com/story/meet-the-creative-mind-powering-mcdonalds-growth/

New Findings Highlight the Technologies Driving Restaurant Profitability in 2026 and Beyond

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New eBook reveals restaurant tech trends for profitability in 2026. Many operators lack confidence in forecasting despite high data access. Key findings: forecasting remains weak (only 18% very confident), handheld POS boosts performance, self-service kiosks increase revenue, and demand for faster insights is high. AI tools are expected to aid decision-making. Operators seek integrated tech systems to better manage operations amidst volatility in demand and costs. Full insights available in “The Restaurant Optimization Playbook.”

https://restauranttechnologynews.com/2026/01/new-findings-highlight-the-technologies-driving-restaurant-profitability-in-2026-and-beyond/

The QSR Growth Playbook: Strategies to Win in 2026

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Q4 2025 saw rising competition and shifting consumer expectations in the QSR industry. To drive growth in 2026, QSRs should leverage dual limited-time offers, build loyalty ecosystems around routines, and capitalize on chicken’s versatility. Additionally, brands must innovate to compete on value and desire, while using beverage innovation as a high-frequency traffic driver.

https://www.numerator.com/resources/blog/qsr-growth-playbook/

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