How to Embrace Tech and AI, From a Restaurant Executive

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Restaurant executive emphasizes embracing technology and AI to meet changing customer expectations and improve operations. Reliance on the internet and mobile apps surged post-COVID, offering convenience and personalization. AI enhances customer experiences via personalized recommendations and chatbots, boosting efficiency and data insights. Embracing technology is essential for future growth and maintaining competitive advantage in the restaurant industry.

https://www.qsrmagazine.com/story/how-to-embrace-tech-and-ai-from-a-restaurant-executive/

Why This Iconic San Francisco Pizza Shop Is Going All in on QR Codes—despite the Skepticism

San Francisco's Flour + Water Pizzeria, led by Chef Thomas McNaughton, embraces QR codes for efficient service to handle game-day crowds despite skepticism. The tech allows for faster digital ordering, reducing wait times and managing high demand effectively. While QR codes faced backlash during the pandemic, their utility has improved, making them a practical solution in fast-casual dining settings, supplemented by staff-assisted ordering options.

https://www.fastcompany.com/91311865/san-francisco-pizza-shop-mcnaughtons-flour-water-pizzeria-qr-code-menus-ordering

Hi Auto Gains $15m to Automate Drive-through Orders With AI

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Hi Auto raised $15M to enhance AI-driven drive-through order systems, achieving over 96% order accuracy amid rising labor costs. The funding will support scaling operations and improving product offerings, addressing challenges like labor turnover. Their technology features noise-cancellation and utilizes real-time data for upselling, aiding QSRs like Burger King and Popeyes in maintaining profitability.

https://finance.yahoo.com/news/hi-auto-gains-15m-automate-094900688.html

Papa Johns Looks to Reclaim Tech Leadership Through AI Innovation

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Papa Johns is enhancing its technology leadership by partnering with Google Cloud, launching an innovation team called PJX. They aim to improve customer experiences through AI-driven suggestive ordering, personalized marketing, and voice ordering. The cloud-based system will assist in order predictions and promotions. With declining sales, Papa Johns seeks to reclaim its tech edge and create a personalized pizza experience, reflecting their historical role as a pizza tech pioneer.

https://www.qsrmagazine.com/story/with-sales-down-papa-johns-looks-to-reclaim-tech-leadership-through-ai-innovation/

Did Wendy’s and Snapchat Discover the Future of Digital Advertising?

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Wendy's and Snapchat partnered on Sponsored Snaps, a new ad format that yielded 52 million impressions in one day, showcasing successful, conversational marketing. The campaign boosted Wendy's brand awareness and organic followers by 55%. Wendy's strategy integrates seamlessly with Snapchat's chat-focused user experience, making ads feel personal and engaging, paving the way for future digital advertising innovations.

https://www.qsrmagazine.com/story/did-wendys-and-snapchat-discover-the-future-of-digital-advertising/

Automation Unpacks the Infinite Potential of Sweetgreen

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Sweetgreen's growth strategy focuses on automation and its new “Infinite Kitchen” model, which, by 2025, could drastically increase locations and revenues. The brand, which has expanded to 246 locations and is valued at $6 billion, anticipates growth to 1,200 stores with significant profitability. Automation leads to lower operational costs and faster service, promoting expansion into suburban areas while appealing to a broader audience with menu innovations and a revamped loyalty program. Sweetgreen's recent positive sales trends reflect successful adaptations post-pandemic, positioning the brand for a strong future.

https://www.qsrmagazine.com/story/automation-unpacks-the-infinite-potential-of-sweetgreen/

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