McDonald's launches a Friends-themed meal, highlighting nostalgia as a marketing strategy amid data-driven creative risks. Familiarity in content, like retro franchises, drives consumer comfort but may stifle true originality in advertising. The piece advocates for balancing data insights with creative risks to foster innovation, suggesting that nostalgia is rooted in past creative courage.
https://www.mediaweek.com.au/mcdonalds-friends-meal-nostalgia-vs-originality/