Self-ordering technology, such as kiosks and apps, boosts sales and efficiency but risks diminishing personal connections in hospitality. Data shows a majority of customers prefer these systems for convenience, yet many still value human interaction, highlighting a tension between efficiency and the need for meaningful service. Companies like Starbucks are reevaluating automation's role to enhance customer experiences, indicating a potential shift toward a hybrid model that balances technology's benefits with the warmth of human service.
https://intelligence.coffee/2025/12/is-self-ordering-really-the-future/