Wendy's, led by CIO Matt Spessard, is leveraging AI and innovation to enhance customer and crew experiences. Since February 2024, Spessard's focus has been on digital transformation, including a new mobile app and self-service kiosks, resulting in a 40% increase in digital revenue. The FreshAi platform redefines drive-thru operations using generative AI and is currently expanding. Wendy's adopts a rigorous innovation process, prioritizing successful technologies while exploring further AI applications. Spessard emphasizes careful implementation to maintain quality service while advancing restaurant technology.