Wendy's has enhanced its digital strategy, gaining ground on McDonald's, which is struggling. Digital sales rose 40% year-on-year, now comprising 19% of total sales. CEO Tanner emphasizes technology investments—like digital menu boards and AI ordering—to improve customer experience and operational efficiency. This shift has led to a 25% growth in loyalty members and a better profit margin. Meanwhile, McDonald's acknowledges challenges in digital engagement but aims for long-term growth. Wendy's focus remains on perfecting customer experience, leading to its digital success.
https://diginomica.com/how-wendys-found-its-digital-secret-sauce