McDonald's global sales rose 0.4% in Q4, driven by strong demand in international markets like the Middle East, Japan, and China, despite a 1.4% decline in the U.S. due to an E. coli outbreak and cautious consumer spending. The company extended its $5 meal deal to attract budget-conscious diners.
McDonald’s International Markets Prop up Sales, US Lags, Marketing & Advertising News, ET BrandEquity
