Yum! Brands focuses on owning its tech stack to enhance control over tech innovation, reducing reliance on third-party vendors. CEO David Gibbs highlights the development of “Byte by Yum!”, a comprehensive tech platform for digital sales, online ordering, and more, which has significantly driven their $30 billion digital sales in 2024. The integration of AI and streamlined tech improves franchisee operations and customer engagement, making it crucial for the company's growth and efficiency across Taco Bell, KFC, and Pizza Hut brands.
https://www.qsrmagazine.com/story/why-owning-the-tech-stack-is-the-key-to-yums-future/