McDonald’s has denied reports that its AI system sets Big Mac prices, clarifying that the AI-based pricing portal provides restaurant-specific recommendations but does not dictate final prices. Franchisees make pricing decisions considering local costs, demand, and competition, and McDonald’s maintains it complies with antitrust laws despite concerns raised about potential price coordination through AI tools.
https://people.com/mcdonalds-responds-to-claims-of-using-ai-for-food-prices-12149278