Major fast-food chains like Burger King and McDonald’s are shifting away from AI-driven ordering systems in response to customer preference for human interaction, with studies showing about 80% of diners favor ordering from humans over AI. This trend includes initiatives to enhance staff-to-customer engagement through in-person greetings and order accuracy checks, emphasizing qualities AI cannot replicate such as accountability and personal connection. Operators recognize that while technology can aid operations, preserving hospitality is essential to the overall customer experience.
https://www.independent.co.uk/us/money/mcdonalds-burger-king-fast-food-ai-humans-b3051426.html