The 14th edition of William Blair’s restaurant tracker reveals that consumer engagement with restaurants has declined, with fewer people dining out frequently and an increased preference for face-to-face interaction over digital ordering methods. Despite lower visit frequencies, average spending has risen, particularly among lower-income groups, while convenience and cost remain key factors influencing restaurant choice; the findings also suggest potential early signs of digital fatigue, with some consumers favoring traditional ordering over apps and kiosks.
https://www.qsrmagazine.com/story/are-restaurant-customers-starting-to-feel-digital-fatigue/