digitalization

Burger King, Denny’s, Popeyes and Other Restaurants Brands Are on a Remodeling Spree

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Major restaurant chains like Burger King, Denny's, and Popeyes are undergoing significant remodels to attract customers amid declining dining out trends. Burger King has launched its “Sizzle” aesthetic with tech upgrades, while various chains are enhancing interiors and adding digital features to improve efficiency and customer experience. Despite challenges like rising costs and a tough market environment, these updates aim to re-engage diners and boost sales. The remodels, including self-ordering kiosks and modern designs, reflect the need for revitalization in an industry facing increased competition and consumer scrutiny.

https://www.nbcnews.com/business/consumer/fast-food-restaurant-chains-remodeling-design-rcna197805

Quick-Service Restaurants Embrace Digital Transformation, AI Revolution

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QSRs like Taco Bell are investing in AI to enhance speed and accuracy, reduce labor costs, and transform customer engagement. Digital transformation via mobile ordering, AI-driven drive-thrus, and predictive inventory is reshaping operations. Innovations include mobile apps for ordering, AI voice assistants for drive-thru interactions, and predictive analytics for demand forecasting. While technology aids efficiency and personalization, challenges such as high costs and workforce resistance persist. In a competitive landscape, successful QSRs blend technology with human touch, focusing on strategic real estate that supports digital capabilities.

https://rebusinessonline.com/quick-service-restaurants-embrace-digital-transformation-ai-revolution/

How to Embrace Tech and AI, From a Restaurant Executive

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Restaurant executive emphasizes embracing technology and AI to meet changing customer expectations and improve operations. Reliance on the internet and mobile apps surged post-COVID, offering convenience and personalization. AI enhances customer experiences via personalized recommendations and chatbots, boosting efficiency and data insights. Embracing technology is essential for future growth and maintaining competitive advantage in the restaurant industry.

https://www.qsrmagazine.com/story/how-to-embrace-tech-and-ai-from-a-restaurant-executive/

Why This Iconic San Francisco Pizza Shop Is Going All in on QR Codes—despite the Skepticism

San Francisco's Flour + Water Pizzeria, led by Chef Thomas McNaughton, embraces QR codes for efficient service to handle game-day crowds despite skepticism. The tech allows for faster digital ordering, reducing wait times and managing high demand effectively. While QR codes faced backlash during the pandemic, their utility has improved, making them a practical solution in fast-casual dining settings, supplemented by staff-assisted ordering options.

https://www.fastcompany.com/91311865/san-francisco-pizza-shop-mcnaughtons-flour-water-pizzeria-qr-code-menus-ordering

Papa Johns Looks to Reclaim Tech Leadership Through AI Innovation

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Papa Johns is enhancing its technology leadership by partnering with Google Cloud, launching an innovation team called PJX. They aim to improve customer experiences through AI-driven suggestive ordering, personalized marketing, and voice ordering. The cloud-based system will assist in order predictions and promotions. With declining sales, Papa Johns seeks to reclaim its tech edge and create a personalized pizza experience, reflecting their historical role as a pizza tech pioneer.

https://www.qsrmagazine.com/story/with-sales-down-papa-johns-looks-to-reclaim-tech-leadership-through-ai-innovation/

Boosting QSR Sales Through the Power of POP Marketing

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POP marketing boosts QSR sales by driving impulse buys through effective displays at high-traffic areas. Key tactics include digital menu boards, countertop displays, promotional signage, and interactive kiosks. For POP to succeed, it needs high visibility, direct influence on choices, and effective placement to trigger purchases. Simplicity and brand consistency in design are crucial. Not all promotions succeed, but successful POP can create excitement and additional sales, demonstrating the potential impact of effective marketing strategies in the QSR industry.

https://www.qsrmagazine.com/story/boosting-qsr-sales-through-the-power-of-pop-marketing/

McDonald’s Introduces AI to Speed Up Service at 43,000 Locations

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McDonald's is implementing AI across its 43,000 locations to enhance speed, accuracy, and employee efficiency in service. Key innovations include AI-enabled drive-throughs, IoT-equipped kitchens, and generative AI for management tasks. This strategy aims to improve customer experiences, reduce wait times, and increase operational efficiency, ultimately targeting a customer base growth from 175 to 250 million by 2027. The move signals a significant industry shift towards automation that benefits both customers and employees.

https://www.customerservicemanager.com/mcdonalds-introduces-ai-to-speed-up-service-at-43000-locations/

Kea Launches AI-Driven Phone Ordering System

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Kea has launched an AI-driven phone ordering system allowing restaurants of any size to implement it quickly and affordably. This technology integrates smoothly with existing POS systems and can boost average order values by up to 25%. Previously, such solutions were only accessible to major chains due to high costs, but Kea aims to democratize voice AI for smaller operators. With fast implementation (as little as an hour), even tech-averse restaurant owners can easily set it up, facilitating growth and improving customer service.

https://www.qsrmagazine.com/news/kea-launches-ai-driven-phone-ordering-system/

McDonald’s to Employ AI at 43K Locations to Speed up Service

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McDonald's will implement AI across its 43,000 restaurants to reduce wait times and improve service, using Google Cloud for edge computing, AI drive-thrus, and tools for accurate order management. The goal is to enhance the customer experience and alleviate employee stress, with hopes to increase loyal customers from 175 million to 250 million by 2027.

https://nypost.com/2025/03/06/lifestyle/mcdonalds-to-employ-ai-at-43k-locations-to-speed-up-service/

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