How Does McDonald’s Use AI? Operations, Customer Service, and Personalized Marketing!

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McDonald's utilizes AI through a partnership with Google Cloud, enhancing operations with edge computing for local data processing. This allows real-time analysis of kitchen equipment to predict failures and improve efficiency. AI is also used for order accuracy via computer vision and voice activation in drive-throughs. Additionally, McDonald's employs AI for personalized marketing by analyzing customer data and promoting tailored offers, aiming to increase its loyal customer base significantly by 2027. Despite being a leader in AI adoption, challenges remain regarding costs and technology implementation across stores.

https://longportapp.com/en/news/231106608

Food Service Firms Cut Waste as Sustainability Demand Rises

Food service firms are reducing waste amid rising demand for sustainable meals, with 80% of APAC consumers willing to pay more for sustainability. Climate change and supply chain challenges are driving innovation through collaboration among food service operators, suppliers, and technology providers. Efforts include improving shelf life, reducing packaging waste, and utilizing ingredient efficiency technologies, such as cocoa reduction to lower costs while maintaining quality, all aimed at minimizing food waste and emissions.

https://qsrmedia.asia/videos/food-service-firms-cut-waste-sustainability-demand-rises

McDonald’s to Employ AI at 43K Locations to Speed up Service

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McDonald's will implement AI across its 43,000 restaurants to reduce wait times and improve service, using Google Cloud for edge computing, AI drive-thrus, and tools for accurate order management. The goal is to enhance the customer experience and alleviate employee stress, with hopes to increase loyal customers from 175 million to 250 million by 2027.

https://nypost.com/2025/03/06/lifestyle/mcdonalds-to-employ-ai-at-43k-locations-to-speed-up-service/

After 50 Years McDonald’s Made a Bittersweet Change and It’s Truly a Sign of the Times

McDonald's in Franklin, TN, has changed its “Play Place” to a small area with chairs and digital screens, moving away from traditional play structures. This shift has sparked disappointment and nostalgia, as play areas have been a significant part of the McDonald’s experience for over 50 years. It reflects current trends prioritizing convenience and cleanliness over children's playfulness, raising concerns about fostering less active lifestyles in kids.

https://www.inc.com/jason-aten/after-50-years-mcdonalds-made-a-bittersweet-change-and-its-truly-a-sign-of-the-times/91157857

Top 10 Restaurant Business Ideas You Can’t Ignore in 2025

Top 10 innovative restaurant business ideas for 2025 focus on technology and customer experience. Key concepts include cloud kitchens, food trucks, baby food services, food tasting tours, catering, personal chefs, themed dining, pet-friendly cafes, airport meal pickups, and eco-friendly dining. Leveraging advanced tech can enhance efficiency and meet modern consumer demands. Success hinges on strategic planning, funding, building a digital presence, and tech partnerships.

https://appinventiv.com/blog/restaurant-business-ideas/

McDonald’s Gives Its Restaurants an AI Makeover

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McDonald's is revamping its 43,000 restaurants with AI technology to enhance order accuracy and predict equipment failures. The initiative, driven by Chief Information Officer Brian Rice, aims to reduce stress for employees and improve the customer experience amid sluggish U.S. sales. Collaborating with Google Cloud, McDonald's is implementing edge computing for real-time data processing and exploring AI applications like computer vision to verify order correctness. The fast-food chain plans to grow its customer loyalty base substantially by 2027 and is investing significantly in digital technologies. Challenges such as costs and technology deployment across franchises remain.

https://www.wsj.com/articles/mcdonalds-gives-its-restaurants-an-ai-makeover-2134f01e

Changing the Customer Experience at the Drive Thru in the QSR Industry

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QSR drive-thru customer experience needs improvement beyond speed, addressing accuracy and convenience. High turnover in staff complicates matters, and challenges arise from noise and technology. uKnomi uses AI and IoT to enhance customer recognition and engagement with relevant rewards. Johann van der Westhuizen discusses QSR dynamics and future customer engagement strategies in an interview.

https://thewisemarketer.com/changing-the-customer-experience-at-the-drive-thru-in-the-qsr-industry/

How a ‘Partner-First’ Mindset Forges Bank and FinTech Bonds

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Fast-food chains like McDonald's, Yum! Brands, and Wendy's are increasingly adopting AI to improve operations and customer experience, despite previous failures. McDonald's plans to use AI for kitchen connectivity, drive-through orders, and operational management, while Yum! Brands is implementing an AI platform for order accuracy and employee training. Wendy's is expanding its AI drive-thru pilot due to improved customer spending and efficiency. Early AI systems faced criticism but are evolving, with potential for further operational enhancements in the industry.

https://www.pymnts.com/news/artificial-intelligence/2025/fast-food-chains-step-up-ai-adoption-despite-early-missteps/

5 Cybersecurity Tips for 2025

Food industry leaders, beware of cybersecurity threats in 2025; the sector faces increased risks with 167 ransomware attacks reported in 2023. Experts recommend five tips: verify identities to prevent phishing, implement strict access controls, promptly apply system updates, enforce strong password policies, and prepare with a comprehensive cybersecurity plan. Regular training is crucial, as many organizations lack basic security knowledge. Free resources and certifications can aid in strengthening cybersecurity measures, ultimately saving costs and protecting sensitive data.

https://foodinstitute.com/focus/5-cybersecurity-tips-for-2025/

What Did the California Fast Food Council Do in Its First Year?

California's fast food council, after one year, has primarily focused on establishing basic meeting protocols, only discussing a potential cost-of-living adjustment to the recent $20 minimum wage without making any definitive policy decisions. The council, composed of business and labor representatives, has met about six times and hired three staff members, but continues to struggle to address broader issues such as wage theft and workplace conditions while balancing concerns from workers and franchise owners.

https://calmatters.org/california-divide/2025/03/california-fast-food-council-one-year/

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