McDonald’s Steps up Digital Transformation
McDonald's enhances digital strategy for customer engagement, reporting $25.92 billion revenue and $8.22 billion net income in 2024. Partnerships, like one with Cognizant, aim to boost operational efficiency through AI and Cloud technologies. Successful marketing campaigns, such as The Grinch Meal, have significantly improved brand visibility. Aiming for 250 million active users by 2027, McDonald's focuses on digital loyalty programs and personalized offerings while planning to open 2,200 new restaurants globally, particularly in China. Future investments target technology and infrastructure for long-term growth.
https://infotechlead.com/cio/mcdonalds-steps-up-digital-transformation-88622