pricing

Value for QSR Customers Means More Than Just Price

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QSRs must go beyond price to engage customers effectively. In 2025, preferences shift towards personalized and rewarding experiences as dining becomes more competitive. Relying on discounts attracted customers but failed to foster loyalty. Future strategies should include enhancing in-person experiences, introducing seasonal and unique menu items, and creating promotions tied to community events. Integrating physical and digital interactions will strengthen customer relationships and drive repeat visits, ensuring QSRs remain relevant and appealing.

https://www.qsrmagazine.com/story/value-for-qsr-customers-means-more-than-just-price/

America’s Most Expensive Fast Food Burgers (and Their Quality)

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Expensive fast food burgers in America often exceed expected prices, averaging around $8.41, with some meals costing up to $20. Analysis reveals many pricey options, like the Jack in the Box Jumbo Jack ($6.61) and McDonald's Quarter Pounder ($7.49), have low quality due to undisclosed sourcing and processing. In contrast, higher-quality options include Wendy's Dave's Single ($7.69) and Shake Shack's Shackburger ($7.99), both noted for fresh ingredients and responsible sourcing. Ultimately, price doesn't guarantee quality in fast food burgers.

https://nj1015.com/ixp/341/p/expensive-fast-food-burgers/

QSR Traffic Turns Positive in Q4, Report Shows

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QSR traffic increased by 0.8% in Q4 2024, reversing a decline from the previous year, driven by successful value offerings and promotions from chains like McDonald's and Taco Bell. Despite a December drop of 1.9%, total Q4 sales rose 4%. Consumer demand is expected to remain strong into 2025 as inflation eases.

https://www.restaurantdive.com/news/quick-service-traffic-positive-q4-2024-revenue-management-solutions-report/737090/

Fast Food Chains Use This Sneaky Tactic to Get You to Spend More

Fast food chains use tactics like “charm pricing” and the “left-digit effect” to increase spending, making items appear cheaper (e.g., $5.99 feels like $5). Despite rising food costs, customers often leave with higher bills. Mobile apps can help save money, sometimes up to 50%, even though they utilize similar pricing strategies.

https://nypost.com/2025/01/11/lifestyle/fast-food-chains-use-this-sneaky-tactic-to-get-you-to-spend-more/

McDonald’s Saver Menu Is the True Winner in Expensive Scenarios

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McDonald's is relaunching its Saver Menu with a new campaign titled “Actually Get Your Money’s Worth,” which emphasizes affordable options amid rising costs. The campaign, featuring comedic scenarios, aims to highlight the value of the Saver Menu, including the introduction of the Chilli Double Cheeseburger. Adverts will run across various media, with a focus on digital and outdoor platforms, aligning with popular UK shows. The campaign addresses consumers' demand for value for money in a relatable and humorous way.

https://www.lbbonline.com/news/mcdonalds-saver-menu-is-the-true-winner-in-expensive-scenarios

As It Loses Customers to Rivals, McDonald’s Shifts Its Focus to Value

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McDonald's, facing customer losses to rivals, is shifting focus to value amidst inflation as consumers prioritize lower prices. The company plans a national value strategy while ensuring franchisee profitability. Despite recent price hikes impacting traffic, profits have rebounded, allowing for potential value offers. Competitors like Burger King and Domino's are thriving with stronger value perceptions, pressuring McDonald's to enhance its affordability image and marketing impact.

https://www.restaurantbusinessonline.com/financing/it-loses-customers-rivals-mcdonalds-shifts-its-focus-value

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