mcdonalds

McDonald’s Sees Boost in Loyalty Amid Challenges in Q4 Earnings

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McDonald’s Q4 earnings fell short, but loyalty programs thrived, with comparable global sales increasing 0.4% amid a 1.4% dip in the U.S. due to an E. coli outbreak. The MyMcDonald’s Rewards program saw $30 billion in sales, a 30% rise, with 175 million active users. Goals include 250 million users and $45 billion in sales by 2027. New initiatives like the McValue menu and geofencing tech aim to enhance customer satisfaction and drive sales.

https://www.pymnts.com/earnings/2025/mcdonalds-sees-boost-in-loyalty-amid-challenges-in-q4-earnings/

McDonald’s Accused of Tough Tactics in Fights With Councils Over New Branches

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McDonald’s faces criticism for aggressive tactics against councils to open new outlets, using controversial arguments about health and community benefits to win appeals. An investigation revealed the fast-food chain has successfully reversed council refusals in 11 out of 14 appeal cases since 2020, undermining local governance and public health initiatives. Critics demand transparency and question McDonald’s claims of promoting healthier lifestyles, highlighting its influence in poorer areas.

https://www.theguardian.com/society/2025/feb/05/mcdonalds-accused-of-tough-tactics-councils-new-branches

McDonald’s SWOT Analysis: Stock Faces Challenges And Growth Potential

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TLDR: McDonald's faces stock challenges from an E. coli outbreak but retains growth potential through strong brand, digital initiatives, and dividend history. Recent performance shows threats, especially in U.S. and international markets. Analysts remain cautiously optimistic about long-term recovery and market share gains, despite inflation and food safety concerns. Current earnings projections are modest with pressures on profitability from low-value offerings. Digital efforts are key to future growth.

https://www.investing.com/news/swot-analysis/mcdonalds-swot-analysis-stock-faces-challenges-amid-growth-potential-93CH-3848420

McDonald’s New CMO Demonstrates the Chain’s Deep Bench

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McDonald's new CMO, Alyssa Buetikofer, takes over from Tariq Hassan on Feb. 15, 2025, after significant marketing successes, including celebrity collaborations and menu expansions in Canada. Buetikofer's experience includes being CMO of McDonald's Canada and contributing to successful campaigns like the Famous Orders platform. Her leadership aims to enhance brand relevance and customer connection, continuing strategies that drove post-pandemic growth, while Francesca Cardarelli succeeds her in Canada.

https://www.nrn.com/node/438793

6 of Tariq Hassan’s Buzziest McDonald’s Campaigns

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Tariq Hassan's Impact on McDonald's Marketing:

Tariq Hassan resigned as McDonald's CMO, leaving a legacy of innovative campaigns targeting Gen Z, transforming brand engagement from “brand-to-fan” to “fan-to-fan.” Key campaigns include:

  1. Famous Orders: Celebrity meals, enhancing connections with youth.
  2. Menu Hacks: Incorporating TikTok trends into official items.
  3. Cactus Plant Flea Market x McDonald's: Adult Happy Meals with collectible toys.
  4. Camp McDonald's: A digital loyalty program engaging Gen Z.
  5. Szechuan Sauce Drop: A sneaker-drop-inspired sauce revival via mobile app.
  6. The Grimace Effect: Celebrating Grimace's birthday, boosting sales through nostalgia.

Hassan's strategies have led to unprecedented digital engagement and cultural relevance for the brand.

https://www.adweek.com/brand-marketing/6-of-tariq-hassans-buzziest-mcdonalds-campaigns/

McDonald’s Extends Partnership With Cognizant, Boosts Digital Growth

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McDonald's renews partnership with Cognizant to enhance digital growth and support in key areas like finance and HR, leveraging innovations in Cloud and AI. The collaboration aims to improve operational efficiency and customer experience. McDonald's is focused on strategic initiatives to drive growth globally, despite macroeconomic challenges. Shares rose 0.6% post-announcement, with plans to open 50,000 restaurants by 2027.

https://finance.yahoo.com/news/mcdonalds-extends-partnership-cognizant-boosts-163100274.html

McDonald’s Grows Cognizant Deal for Global AI Transformation

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McDonald's expands partnership with Cognizant to enhance AI and cloud-based systems, modernizing operations across over 40,000 restaurants globally. This multi-year agreement focuses on improving enterprise functions, franchise relationships, and system reliability, amid a push for digital transformation in the food service industry.

https://technologymagazine.com/articles/mcdonalds-grows-cognizant-deal-for-global-ai-transformation

McDonald’s Stock Has Underperformed the S&P 500 in 5 of the Past 6 Years. Will 2025 Be Any Better?

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McDonald's stock underperformed the S&P 500 in 5 of the last 6 years, struggling with a disappointing 2024. Despite offering stability and dividends, growth prospects appear limited, with recent sales declines noted. Current valuation seems high for anticipated challenges. While McDonald's can provide steady dividend income, expectations for significant growth in 2025 may be unrealistic. Investors may consider other opportunities, as McDonald's isn't among top recommendations for strong future returns.

https://www.theglobeandmail.com/investing/markets/stocks/MCD/pressreleases/30396414/mcdonalds-stock-has-underperformed-the-sp-500-in-5-of-the-past-6-years-will-2025-be-any-better/

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