Wendy's and Snapchat partnered on Sponsored Snaps, a new ad format that yielded 52 million impressions in one day, showcasing successful, conversational marketing. The campaign boosted Wendy's brand awareness and organic followers by 55%. Wendy's strategy integrates seamlessly with Snapchat's chat-focused user experience, making ads feel personal and engaging, paving the way for future digital advertising innovations.
POP marketing boosts QSR sales by driving impulse buys through effective displays at high-traffic areas. Key tactics include digital menu boards, countertop displays, promotional signage, and interactive kiosks. For POP to succeed, it needs high visibility, direct influence on choices, and effective placement to trigger purchases. Simplicity and brand consistency in design are crucial. Not all promotions succeed, but successful POP can create excitement and additional sales, demonstrating the potential impact of effective marketing strategies in the QSR industry.
https://www.qsrmagazine.com/story/boosting-qsr-sales-through-the-power-of-pop-marketing/
Eugene Lee, McDonald's international CMO, is leaving after 15 years to prioritize family and seek new opportunities in industries like eSports and automotive. Reflecting on his career, he emphasizes the importance of insights-based marketing over transactional approaches. Lee believes great campaigns stem from strong consumer insights and stresses the need for long-term brand relationship building instead of immediate ROI focus. His successor is Erwin Dito.
McDonald's new CMO, Alyssa Buetikofer, takes over from Tariq Hassan on Feb. 15, 2025, after significant marketing successes, including celebrity collaborations and menu expansions in Canada. Buetikofer's experience includes being CMO of McDonald's Canada and contributing to successful campaigns like the Famous Orders platform. Her leadership aims to enhance brand relevance and customer connection, continuing strategies that drove post-pandemic growth, while Francesca Cardarelli succeeds her in Canada.
Tariq Hassan's Impact on McDonald's Marketing:
Tariq Hassan resigned as McDonald's CMO, leaving a legacy of innovative campaigns targeting Gen Z, transforming brand engagement from “brand-to-fan” to “fan-to-fan.” Key campaigns include:
Hassan's strategies have led to unprecedented digital engagement and cultural relevance for the brand.
https://www.adweek.com/brand-marketing/6-of-tariq-hassans-buzziest-mcdonalds-campaigns/
McDonald’s U.S. marketing leader Tariq Hassan will leave, succeeded by Alyssa Buetikofer, CMO of McDonald's Canada.
German Doner Kebab (GDK) targets Gen Z with chaotic, bizarre ads featuring a hyperactive bobblehead character. The campaign aims to introduce American audiences to German doner kebabs, a lesser-known product, through loud, quirky messaging. GDK seeks to attract Gen Z as brand ambassadors, leveraging their influence on social media and openness to new cuisines, while planning further U.S. expansions. The approach contrasts with GDK's more traditional marketing in established markets, emphasizing the need to engage younger consumers through unconventional methods.
McDonald's to implement a new digital marketing fund for U.S. franchisees next year to enhance mobile sales and modernize marketing strategy. Franchisees will contribute 1.2% of projected digital sales, shifting focus from traditional marketing. Aims to boost cash flow by $2,600 per restaurant by 2025 and increase loyalty members to 100 million by 2027.
https://www.cnbc.com/2024/05/09/mcdonalds-makes-changes-to-increase-mobile-sales.html
McDonald's plans to invest “hundreds of millions” in digital marketing, starting a fund in 2025 from franchisees' digital revenues. The spending shift aims to boost cash flow for stores, focusing on higher ROI digital marketing over traditional methods. The strategy includes new ordering channels, personalized recommendations, and enhancing loyalty programs, with initial implementation in five countries. Global executives emphasize modernizing their marketing model to better connect with customers.
McDonald's is investing hundreds of millions in a digital marketing strategy starting in 2025 to enhance e-commerce and upgrade its MyMcDonald’s Rewards program. U.S. franchisees will contribute 1.2% of digital sales to the fund, targeting personalized digital experiences and increased cash flow. The focus will be on innovation, shifting from traditional to digital marketing. The company aims to grow its loyalty user base and delivery capabilities while
https://www.qsrmagazine.com/story/mcdonalds-to-invest-hundreds-of-millions-in-new-digital-strategy/
