Self-service kiosks improve speed and customization in QSRs but reduce perceived friendliness, according to an Intouch Insight study. Voice AI drive-thrus are faster and friendlier, though some orders still need human help. The study emphasizes blending efficiency with human connection for better customer experiences.
Drive-thru preferences have evolved post-COVID, with 81% of customers wanting discounts for less busy times. Off-premises dining is now vital, with 75% of orders taken to go. Younger generations value takeout, while speed (94%) and customer service (over 90%) are crucial. Customers seek improved food quality, reduced wait times, better order accuracy, and enhanced food packaging. Discounts, combo meals, and loyalty programs drive preferences, with AI ordering interest growing among Gen Z and millennials.
https://www.qsrmagazine.com/story/what-restaurant-customers-now-want-from-the-drive-thru-experience/
Hi Auto raised $15M to enhance AI-driven drive-through order systems, achieving over 96% order accuracy amid rising labor costs. The funding will support scaling operations and improving product offerings, addressing challenges like labor turnover. Their technology features noise-cancellation and utilizes real-time data for upselling, aiding QSRs like Burger King and Popeyes in maintaining profitability.
https://finance.yahoo.com/news/hi-auto-gains-15m-automate-094900688.html
McDonald's introduces “On the Go” concept, a small, digital-focused location in California with 24-hour drive-thru, lockers for delivery, and no indoor seating, aiming to improve speed and stay competitive in the fast food market.
https://www.chowhound.com/1818483/mcdonalds-on-the-go-concept/
Zaxbys selects Berry AI's Camera Timers to enhance drive-thru efficiency across its 970+ U.S. locations, using anonymous data to optimize service speed and operations while protecting customer privacy.
https://www.qsrmagazine.com/news/zaxbys-chooses-berry-ais-camera-timers-to-modernize-its-drive-thru/
McDonald's is removing IBM's AI technology from over 100 drive-thrus by July 26, 2024, while planning to continue exploring AI ordering solutions with other partners. The AI initially faced inaccuracies but succeeded in upselling. McDonald's aims to enhance drive-thru efficiency and expand its global presence to 50,000 locations by 2027.
https://www.yahoo.com/tech/mcdonalds-removing-current-ai-technology-215406276.html
