QSR brands can capitalize on the booming gaming market, which generated $185 billion in 2022 and has a broad audience of 3 billion players. Mobile gaming offers unique advertising opportunities, engaging users in a positive mindset, making them receptive to brand messages. A significant percentage of mobile gamers frequent fast-food restaurants, making in-game ads effective for driving traffic through promotions and location-based offerings. QSR marketers should leverage diverse ad formats and integrate campaigns across channels, emphasizing non-intrusive placements like audio ads for greater engagement. Early adopters of in-game advertising can significantly enhance brand visibility in this underutilized market segment.
https://www.qsrmagazine.com/story/how-qsr-brands-can-tap-into-the-gaming-market/