2025

How QSRs Can Use Digital Signage to Power Growth and Guest Engagement

QSRs can drive growth and engage customers through digital signage, offering tools like dynamic menu boards, real-time promotions, and interactive displays. Benefits include increased sales, adaptability to market trends, improved customer experiences, and enhanced employee productivity. Major chains are investing in this technology due to its effectiveness in streamlining operations and enhancing customer interactions, making digital signage essential for staying competitive in the evolving quick-service restaurant landscape.

https://www.qsrmagazine.com/story/how-qsrs-can-use-digital-signage-to-power-growth-and-guest-engagement/

McDonald’s South Africa Focuses On Sustainability Through Localised Supply Chains And Digital Innovation

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McDonald's South Africa is enhancing sustainability through localized supply chains, digital innovation, and eco-friendly practices, focusing on renewable energy, waste reduction, and local sourcing to improve food security and job creation. They emphasize efficiency in operations and customer experience, using digital tools for better service.

https://za.investing.com/news/technology-news/mcdonalds-south-africa-focuses-on-sustainability-through-localised-supply-chains-and-digital-innovation-3564631

BorgWarner’s SWOT Analysis: Stock Outlook Amid EV Transition and Margin Strength By Investing.com

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Restaurant Brands International (QSR), parent of Burger King, Tim Hortons, and Popeyes, shows growth through global expansion despite brand challenges. With a market cap of $29.13 billion and 19.71% revenue growth, it’s focusing on digital initiatives, comparable sales growth target of 3%, and extensive international presence. While Tim Hortons slightly underperformed, QSR's international segment exceeds expectations. Risks include fierce competition and challenges in China. Analysts suggest potential upside in stock valuation, with price targets between $67-$93. The company maintains a strong dividend yield of 3.84% and consistent shareholder returns.

https://www.investing.com/news/swot-analysis/restaurant-brands-internationals-swot-analysis-stock-outlook-amid-global-expansion-and-brand-challenges-93CH-3873060

How Wendy’s Found Its Digital ‘secret Sauce’

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Wendy's has enhanced its digital strategy, gaining ground on McDonald's, which is struggling. Digital sales rose 40% year-on-year, now comprising 19% of total sales. CEO Tanner emphasizes technology investments—like digital menu boards and AI ordering—to improve customer experience and operational efficiency. This shift has led to a 25% growth in loyalty members and a better profit margin. Meanwhile, McDonald's acknowledges challenges in digital engagement but aims for long-term growth. Wendy's focus remains on perfecting customer experience, leading to its digital success.

https://diginomica.com/how-wendys-found-its-digital-secret-sauce

Trends & Strategies Shaping the $663 Billion Fast Food Industry, 2025

Fast food industry projected to grow from $645.2B in 2024 to $663.9B in 2025 (2.9% CAGR), driven by consumer preferences and urbanization. Major trends include plant-based options, ghost kitchens, and online delivery advancements. Strategic partnerships enhancing technology in service and order accuracy. Notable players include McDonald's, Domino's, and Burger King, integrating automation to tackle staffing challenges. Expected growth to $833.4B by 2029 (5.8% CAGR).

https://finance.yahoo.com/news/trends-strategies-shaping-663-billion-125000971.html

How QSR Brands Can Tap Into the Gaming Market

QSR brands can capitalize on the booming gaming market, which generated $185 billion in 2022 and has a broad audience of 3 billion players. Mobile gaming offers unique advertising opportunities, engaging users in a positive mindset, making them receptive to brand messages. A significant percentage of mobile gamers frequent fast-food restaurants, making in-game ads effective for driving traffic through promotions and location-based offerings. QSR marketers should leverage diverse ad formats and integrate campaigns across channels, emphasizing non-intrusive placements like audio ads for greater engagement. Early adopters of in-game advertising can significantly enhance brand visibility in this underutilized market segment.

https://www.qsrmagazine.com/story/how-qsr-brands-can-tap-into-the-gaming-market/

McDonald’s International Markets Prop up Sales, US Lags, Marketing & Advertising News, ET BrandEquity

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McDonald's global sales rose 0.4% in Q4, driven by strong demand in international markets like the Middle East, Japan, and China, despite a 1.4% decline in the U.S. due to an E. coli outbreak and cautious consumer spending. The company extended its $5 meal deal to attract budget-conscious diners.

https://brandequity.economictimes.indiatimes.com/news/business-of-brands/mcdonalds-international-markets-prop-up-sales-us-lags/118149498

McDonald’s Steps up Digital Transformation

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McDonald's enhances digital strategy for customer engagement, reporting $25.92 billion revenue and $8.22 billion net income in 2024. Partnerships, like one with Cognizant, aim to boost operational efficiency through AI and Cloud technologies. Successful marketing campaigns, such as The Grinch Meal, have significantly improved brand visibility. Aiming for 250 million active users by 2027, McDonald's focuses on digital loyalty programs and personalized offerings while planning to open 2,200 new restaurants globally, particularly in China. Future investments target technology and infrastructure for long-term growth.

https://infotechlead.com/cio/mcdonalds-steps-up-digital-transformation-88622

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