QSRs must rethink sustainability practices to make them enjoyable and effortless for customers. Consumers often prioritize convenience over eco-friendly actions when dining out, leading to a gap between intention and behavior, as seen in a survey where many feel responsible for recycling but fail to do so. To improve recycling, QSRs should design user-friendly systems, like rewarding recycling activities through machines or engaging packaging. Marketing should inspire, not guilt, while eco-friendly designs should be attractive and fun. Emphasizing enjoyable sustainability can attract customers and boost both environmental and brand loyalty.
https://www.qsrmagazine.com/story/how-qsrs-can-make-sustainability-an-enjoyable-part-of-eating-out/