Intouch Insight's 2025 Emerging Experience Study analyzes the impact of new technologies like Voice AI, kiosks, and mobile ordering on the restaurant industry, utilizing mystery shoppers for data collection. Key findings show Voice AI enhances speed at drive-thrus, while mobile ordering reduces wait times significantly. Kiosks offer customization but decrease friendliness scores. The report aims to guide restaurants in improving customer experiences.
https://www.intouchinsight.com/resources/studies/future-of-restaurants/