Starbucks plans to focus on improving staffing and customer experience rather than relying on new equipment, as previous investments in technology didn't yield desired results. CEO Brian Niccol emphasizes connecting with customers and addressing long wait times. Efforts include a “green apron service model” and enhanced staffing for peak hours, resulting in faster service and lower employee turnover. Starbucks is also working on menu innovations, marketing strategies, and restoring its community coffeehouse atmosphere. Overall, strategies aim to strengthen customer relations and drive sales as the chain navigates a competitive environment.
https://www.qsrmagazine.com/story/people-not-equipment-will-key-starbucks-comeback/