TLDR: A third of diners changed favorite restaurants in the past year, seeking “better food” (46%) and “better value” (40%). Loyalty is declining as brands try new offers and tech. Diners desire overall experiences, not just low prices. Key insights: 45% visit less due to rising costs; 61% want more kiosks; 60% accept voice AI orders. Operators must focus on value through quality, convenience, and personalization to retain customers as loyalty shifts and spending habits evolve.
https://modernrestaurantmanagement.com/value-is-the-new-battleground-for-loyalty/