Sweetgreen's growth strategy focuses on automation and its new “Infinite Kitchen” model, which, by 2025, could drastically increase locations and revenues. The brand, which has expanded to 246 locations and is valued at $6 billion, anticipates growth to 1,200 stores with significant profitability. Automation leads to lower operational costs and faster service, promoting expansion into suburban areas while appealing to a broader audience with menu innovations and a revamped loyalty program. Sweetgreen's recent positive sales trends reflect successful adaptations post-pandemic, positioning the brand for a strong future.
https://www.qsrmagazine.com/story/automation-unpacks-the-infinite-potential-of-sweetgreen/