McDonald's is restructuring to enhance agility and decision-making, led by CEO Chris Kempczinski, aiming to overcome stagnant sales and increased competition. A new Chief Restaurant Experience Officer role will streamline operations across various departments, ensuring innovation aligns with consumer demand. The company is shifting to an operator-first mindset, focusing on seamless technology integration in restaurants. This transformation emphasizes category ownership for better market responsiveness. The goal is to accelerate product development and improve customer experiences amid economic pressures and changing dining habits. Overall, it's a call for the broader restaurant industry to align innovation with real-world operations.
McDonald’s New Structure: a Hospitality Technology Innovation Blueprint |
