POP marketing boosts QSR sales by driving impulse buys through effective displays at high-traffic areas. Key tactics include digital menu boards, countertop displays, promotional signage, and interactive kiosks. For POP to succeed, it needs high visibility, direct influence on choices, and effective placement to trigger purchases. Simplicity and brand consistency in design are crucial. Not all promotions succeed, but successful POP can create excitement and additional sales, demonstrating the potential impact of effective marketing strategies in the QSR industry.
https://www.qsrmagazine.com/story/boosting-qsr-sales-through-the-power-of-pop-marketing/