QSR drive-thru customer experience needs improvement beyond speed, addressing accuracy and convenience. High turnover in staff complicates matters, and challenges arise from noise and technology. uKnomi uses AI and IoT to enhance customer recognition and engagement with relevant rewards. Johann van der Westhuizen discusses QSR dynamics and future customer engagement strategies in an interview.
https://thewisemarketer.com/changing-the-customer-experience-at-the-drive-thru-in-the-qsr-industry/