Sweetgreen plans to enhance its automated ‘Infinite Kitchen' system in 2025, with around 25 new locations deploying this technology. This shift follows a year of reduced menu innovation, focused instead on operational stability. The Infinite Kitchens, introduced in 2023, have shown promising results, improving speed, reducing labor costs, and increasing digital sales. The company aims to increase locations from 12 to 33, potentially maximizing efficiency in high-demand areas. Despite challenges in early 2025, including weather impacts on California stores, Sweetgreen anticipates revenue growth and a revamped loyalty program alongside new menu items, including “Ripple Fries” and collaborations with chefs.
Sweetgreen’s Automated ‘Infinite Kitchen’ Readies for a Step Up in 2025
