McDonald's SWOT Analysis Overview:
Strengths: Strong global brand, extensive international presence, effective marketing, robust loyalty programs.
Weaknesses: Underperformance in the U.S. market, vulnerability to food safety issues, margin pressure from value strategies.
Opportunities: International recovery, digital program expansion, menu innovation, potential market share gains.
Threats: Sluggish U.S. quick-service restaurant market, increasing competition, health trend shifts, economic downturn risks.
Conclusion: McDonald's shows stability despite U.S. challenges, relying on international growth and new strategies to drive future performance.