McDonald’s & OMD Romania First to Test Teads’ Omnichannel Brand Lift Study Powered by Cint, Achieving Uplifts Across All KPIs

McDonald's Romania and OMD Romania tested Teads' new Omnichannel Brand Lift Study, achieving significant uplifts in key performance indicators (KPIs) including Brand Recommendation, Favorability, and Purchase Intent. This marks a first in the CEE region, demonstrating the effectiveness of Teads’ omnichannel approach in enhancing brand metrics and consumer engagement through advanced methodologies powered by Cint.

https://business-review.eu/business/media-marketing/mcdonalds-omd-romania-first-to-test-teads-omnichannel-brand-lift-study-powered-by-cint-achieving-uplifts-across-all-kpis-279511

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