McDonald’s Q4 earnings fell short, but loyalty programs thrived, with comparable global sales increasing 0.4% amid a 1.4% dip in the U.S. due to an E. coli outbreak. The MyMcDonald’s Rewards program saw $30 billion in sales, a 30% rise, with 175 million active users. Goals include 250 million users and $45 billion in sales by 2027. New initiatives like the McValue menu and geofencing tech aim to enhance customer satisfaction and drive sales.
https://www.pymnts.com/earnings/2025/mcdonalds-sees-boost-in-loyalty-amid-challenges-in-q4-earnings/