McDonald's new CMO, Alyssa Buetikofer, takes over from Tariq Hassan on Feb. 15, 2025, after significant marketing successes, including celebrity collaborations and menu expansions in Canada. Buetikofer's experience includes being CMO of McDonald's Canada and contributing to successful campaigns like the Famous Orders platform. Her leadership aims to enhance brand relevance and customer connection, continuing strategies that drove post-pandemic growth, while Francesca Cardarelli succeeds her in Canada.
McDonald’s New CMO Demonstrates the Chain’s Deep Bench
